Johor, Malaysia - May 06, 2014: Google website on smartphone screen. Google Inc. is an American multinational corporation specializing in Internet-related services and products, May 06, 2014 in Johor, Malaysia.

Unriddled: The Slow Google+ Shutdown, a Midwest 5G Launch, and More Tech News You Need

“Unriddled” is HubSpot’s weekly digest of the tech headlines you need to know. We give you the top tech stories in a quick, scannable way and break it all down. It’s tech news: explained.

In addition to rolling out new security measures, Google said at the time of the WSJ report that it would pivot to rebuilding Google+ as an enterprise network, noting that “Google+ is better suited as an enterprise product where co-workers can engage in internal discussions on a secure corporate social network.”

According to the Google+ official support page, full deletion of content from consumer Google+ accounts “will take a few months,” leading some content to remain visible during the process. Once complete, the page says, Google+ will only available for G Suite accounts through workplaces or schools.

A U.S. Midwest Launch for 5G

U.S. mobile service carrier Verizon said last week that it launched “the first commercial 5G network in the world that works with a 5G smartphone” — starting in the midwestern cities of Chicago and Minneapolis, on the moto z3 phone model, which has to be combined with the 5G moto mod to work properly.

5G the fifth generation of wireless connectivity. Currently, 4G powers cellular connectivity like LTE. The goal of 5G is to support the rising number of mobile internet users, by providing better speed, handling more data, greater responsiveness, and connectivity to smart devices.

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Happy Birthday Gmail: How Google Is Celebrating 15 Years of Email

Ah, email services. They grow up so fast — and Gmail is no exception. Right before our and Google’s eyes, it’s turned 15.

Of course, Google had to ring in its email service’s birthday with a proper celebration — which, for that particular company, comes in the form of announcing new features and updates.

As Google said itself, “Gmail has evolved a lot over the past 15 years.” Here’s a look at what’s next for the email service.

A More Assistive Gmail

Smart(er) Compose

Earlier this year, we wrote about some of Google’s biggest AI projects, including Gmail’s Smart Compose tool — which uses machine-taught AI to predict how someone might finish a sentence with suggested text in an email composition.

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At the time, we noted that much of Google’s AI research has carried the idea, “Anyone can have a personal assistant.” Now, Google says that it’s aligning Gmail with that narrative.

To start, Smart Compose — which Google says has “saved people from typing over 1 billion characters each week … enough to fill the pages of 1,000 copies of Lord of the Rings” — will roll out in four more languages: Spanish, French, Italian and Portuguese.

Mobile versions of the feature — which up until now were only available on Google’s Pixel 3 mobile devices — is coming to Android, with a version for iOS “coming soon.”

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How Breaking Glass Ceilings and a Collaboration With “Wired” Boosted a Rebrand: An Interview With ADP CMO Lorraine Barber-Miller

As Women’s History Month comes to a close, we wanted to look back at one of our favorite SXSW 2019 brand activations.

When day one of SXSW coincided with International Women’s Day, legacy brand ADP — a global technology company that today provides human capital management solutions — had an idea: to celebrate its rebrand with a real-life, hands-on experience that would let people break workplace barriers.

ADP joined forces with tech magazine Wired to curate a brand activation that invited SXSW attendees to do just that — from shattering a glass ceiling or smashing a piggy bank that represented wage inequality, to demolishing clocks that symbolize a lack of work-life balance and pummeling outdated technology hardware, like fax machines.

We spoke with Lorraine Barber-Miller, CMO of ADP, about the inspiration behind the brand activation — and how it, along with the company’s partnership with Wired, played a part in its aforementioned rebrand.

One of our key questions: How can growth companies, which might be newer to the industry than ADP, create similarly engaging brand activations with fewer resources?

Here’s what we found out — and what happened when tried our collective hand at breaking the glass ceiling.

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